Markup Calculator

Enter what an item costs you and the markup you want to get the selling price, profit and margin.

Calculate

Cost

What you pay to make or buy one item.

Markup

Profit as a share of the cost.

Price (USD): $50.00

Profit (USD): $10.00
Margin (%): 20.00%

Cost $40.00 · 80.00%Profit $10.00 · 20.00%

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Scenario A

Scenario B

Scenario C

How it works

Markup is profit as a share of cost: add it to the cost to get the selling price. Margin is the same profit as a share of the price.

price = cost × (100 + markup %) ÷ 100

cost = price × 100 ÷ (100 + markup %)

margin % = markup % × 100 ÷ (100 + markup %)

Worked example

You buy an item for $19.99 and want a 35% markup.

1Price19.99 × (100 + 35) ÷ 100 = $26.99
2Profit26.99 − 19.99 = $7.00
3Margin7.00 × 100 ÷ 26.99 = 25.93%

Markup and margin at a glance
Markup	Margin
10%	9.09%
20%	16.67%
25%	20.00%
30%	23.08%
40%	28.57%
50%	33.33%
100%	50.00%

Questions

Markup or margin?

Markup is profit as a share of the cost. Margin is profit as a share of the price. A 25% markup on a $40 cost gives a $50 price, which is a 20% margin.

Can markup be negative?

Yes, down to just above -100%. A negative markup means the price is below the cost.

How are results rounded?

Every result is rounded once, to 2 decimals, half away from zero. The math before that uses exact decimals, not floating point.

Markup Calculator

Results

How it works

Worked example

Questions

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